GD1 Investment Notes - Ribbon (Web3 Fund 1)

4.12.23
Crypto/Web3
Investor Notes

We’re excited to announce that Ribbon has raised $8M in funding led by Radical Ventures, with participation from Social Leverage, Cadenza Ventures, and GD1. This new capital will help Ribbon accelerate its mission to transform hiring by applying AI to fix the inefficiencies in the recruitment process.

Ribbon originally set out to build a verified professional social network, addressing the challenge of fake profiles and false experiences. Through this journey, they gained deep insights into how professionals seek opportunities and how companies evaluate talent. These learnings have led Ribbon in an exciting new direction—one that applies AI to streamline and humanize hiring at scale.

The New Direction: AI-Powered Hiring

Ribbon's new mission is to make hiring faster, fairer, and more consistent. Traditional hiring processes are plagued by inefficiencies—taking companies an average of 11 weeks to fill a position while candidates experience ghosting, redundant applications, and slow feedback. Ribbon addresses these challenges by using AI to conduct intelligent, adaptive interviews that assess candidates effectively while minimizing bias.

How It Works

Ribbon’s AI-powered platform conducts structured voice interviews that capture high-density information—delivering the depth of an hour-long application in just five minutes. The platform focuses on two key innovations:

AI-Powered Intelligent Interviews: Ribbon facilitates natural, adaptive interviews that mimic human recruiters. The AI responds to candidates in real time, asks relevant follow-up questions, and allows do-overs if needed—creating a smoother, more personalized interview experience.

Smart Hiring Analytics: Ribbon generates real-time insights for hiring teams, summarizing interviews, highlighting top candidates, and minimizing bias through data-driven decision-making. Candidates receive instant feedback and resume insights to improve their chances, while Ribbon’s AI highlights company benefits and culture to attract the right talent.

The Visionaries

The co-founders of Ribbon, Dave Vu and Arsham Ghahramani, continue to lead the charge, driving this new direction with the same dedication and expertise that defined their original vision. Based in Toronto, Canada, Dave and Arsham have assembled a top-tier team with backgrounds in AI, deep tech, and recruitment from organizations such as Amazon, Coursera, Ada, Klarna, RoseRocket, and Ezra.

Dave & I during my Toronto visit
Co-founders Arsham Ghahramani (left) and Dave Vu (right)

Traction and Growth

Ribbon’s shift toward AI-powered hiring has resonated with the market. Companies like Indeed, Fuze HR, First Brands Group, and Propel Impact are already using Ribbon to reduce time-to-interview from 48 hours to under 5 minutes and accelerate hiring by 30-40%. Ribbon’s recent $8M funding round will help expand its platform and continue transforming the hiring process.

Addressing a Critical Market Gap

Hiring remains one of the most critical and frustrating processes for any organization. For industries with high turnover—such as manufacturing, airports, retail, quick service restaurants, and hospitality—delays in hiring can cost companies dearly. Ribbon is stepping in to fix this, allowing candidates to interview at any time and empowering recruiters with actionable data to make smarter, faster decisions.

Looking Ahead

Ribbon’s AI isn’t just improving the speed of hiring—it’s redefining how organizations connect with top talent. Their vision extends beyond hiring, building an infrastructure that enables people to move between opportunities with minimal friction. As the future of work evolves, Ribbon is poised to ensure that companies and candidates alike can navigate this transition seamlessly.

I'm excited to see Ribbon’s growth and the transformative impact their technology is already having in the hiring space. If you're looking to improve your hiring processes and make faster, fairer, and more consistent hiring decisions, Ribbon is definitely one to watch.

Feel free to reach out to me or Dave (dave@ribbon.ai) if you're interested in learning more about how Ribbon can transform your hiring process.

We are actively looking to support more web3 projects. If you’re building something in the space, please do get in touch. Our DMs are open. :)

Written bY
Nawaz Ahmed

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