Auror
The world's leading retail crime intelligence platform. Auror connects retailers, law enforcement, and communities to reduce crime and protect people — operating across the US, UK, Australia, and New Zealand with tier-1 retail chains as customers.
Auror is a retail crime intelligence platform that empowers retailers and law enforcement to collaborate in real time to prevent theft and reduce losses. By analysing aggregated incident data, Auror provides actionable insights that help teams identify repeat offenders and foster safer shopping environments.
Why we invested
Retail crime costs the world $150B+ a year, yet most incidents go unreported and unresolved because data lives in silos. Auror built the intelligence layer the industry was missing — a platform that connects retailers, law enforcement, and crime data in real time. The moat is the network: every new customer makes the platform more valuable for everyone else, and after seven years, Auror has never lost an enterprise customer. The retail vertical is the beachhead. Police, financial services, and beyond are the prize.
- Headquarters
- Auckland, New Zealand
- GD1 lead
- John Kells
GD1 Build provides global first-hand growth experience. You get access to executive expertise and builders that support scale.”