Flywheel
Marketing platform that converts e-commerce customers into brand advocates by enabling them to share content on Instagram Stories — driving organic word-of-mouth growth without referral codes or paid ads.
Why we invested
Paid ads are broken for e-commerce brands, and influencer marketing turned out to be mostly theatre. eVouch sits in the gap: a platform that turns real customers into micro-influencers, automating word-of-mouth at scale without the artificiality of traditional referral programs. The founders have pivoted deliberately and repeatedly to get here, which tells you more about their instincts than a straight line would. Backed by the Bessemer scout fund with early traction on Shopify, this is a small bet on a big behavioural shift in how brands acquire customers.